A proposed new Britney Spears concert that explored a unique glitch theme. I developed imagery and text for the tour's promotion, including a brand guidelines video and various advertising materials that showcased the stage design, merchandise, album, and social media teasers, among others. I faced challenges in developing a comprehensive brand identity for the tour that would balance Britney Spears' brand with the glitch theme, but ultimately overcame them through a creative process. The design concept was well-received and resulted in me getting a first in my University degree.